Keeping It Fresh
THE CHALLENGE
Every chain wants to sell merchandise with their logo on it. How do we get customers to choose our merchandise to purchase and wear over the competition?
THE SOLUTION
Del Taco uses the tag-line UNFRESHING BELIEVABLE for a reason. All of their ingredients are fresh, never frozen, unlike most of their competitors.
Consumers, more so today than ever before, really appreciate that, so we capitalized on that messaging. Statement T-shirts say a lot about an individual, and Del Taco customers are proud to say where they eat and what they support.
Our job was easy, it was just recognizing the strength of the brand.
The Importance of Kids
THE CHALLENGE
How do you get kid’s excited about coming to your restaurant, when food is actually not the most important thing to a kid?
Secondly, how do we avoid the “veto’ factor from a kid when the rest of the family wants to go to a certain restaurant? Lastly, how do we compete against McDonald’s on kid’s meals knowing how much money they spend?
THE SOLUTION
Offer the coolest toy and speak directly to the child. We at GOJI know what kid’s like and want. We also understand the POWER and INFLUENCE children have on family dining decisions.
We have created a program that rivals any of the largest QSR brands by offering toys both kids and parents love, all while eliminating the veto factor any child may offer.