Del Taco uses the tag-line UNFRESHING BELIEVABLE for a reason. All of their ingredients are fresh, never frozen, unlike most of their competitors.
Consumers, more so today than ever before, really appreciate that, so we capitalized on that messaging. Statement T-shirts say a lot about an individual, and Del Taco customers are proud to say where they eat and what they support.
Our job was easy, it was just recognizing the strength of the brand.
Offer the coolest toy and speak directly to the child. We at GOJI know what kid’s like and want. We also understand the POWER and INFLUENCE children have on family dining decisions.
We have created a program that rivals any of the largest QSR brands by offering toys both kids and parents love, all while eliminating the veto factor any child may offer.