We architected and designed, and now rolling out, a top to bottom refresh of the Johnny Rockets brand to be more relevant and engaging for today’s consumers, including updating their look and logo, modifying their brand voice and messaging, and introducing more “on trend” Limited Time Only menu items that help increase traffic, frequency, and check, all while expanding the current customer base.
We worked with the Executive Chef and Operations Team to create NEW, on-trend, delicious Limited Time Only Menu items. The results were better than expected! Not only was frequency up, but check increased as well. We call that a WIN-WIN!
Creating strategic partnerships with brands that our customers like, not only deepens our connection with them, but also allows us to use our partners voice and reach to share with our customers all of the exciting changes that are happening at Johnny Rockets. Each partnership on average allows us to increase our reach by 1,000%.