Johnny Rockets
Refreshing the Brand
THE CHALLENGE
The Johnny Rockets brand and segment as a whole was seen as dated. How can we make this once proud brand relevant?
THE SOLUTION
We architected and designed, and now rolling out, a top to bottom refresh of the Johnny Rockets brand to be more relevant and engaging for today’s consumers, including updating their look and logo, modifying their brand voice and messaging, and introducing more “on trend” Limited Time Only menu items that help increase traffic, frequency, and check, all while expanding the current customer base.
Johnny Rockets
Menu Innovation
THE CHALLENGE
Frequency of current customer base was lower than desired. How can we bring the people who already visit our restaurant more often without discounting?
THE SOLUTION
We worked with the Executive Chef and Operations Team to create NEW, on-trend, delicious Limited Time Only Menu items. The results were better than expected! Not only was frequency up, but check increased as well. We call that a WIN-WIN!
Johnny Rockets
Partnerships
THE CHALLENGE
How do we become more relevant to our customers, while increasing our abilities to reach and communicate with them when National Ad Budgets are minimal?
THE SOLUTION
Creating strategic partnerships with brands that our customers like, not only deepens our connection with them, but also allows us to use our partners voice and reach to share with our customers all of the exciting changes that are happening at Johnny Rockets. Each partnership on average allows us to increase our reach by 1,000%.