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Feed The Hungry

The importance of Kids' Meals


Here in the US, we view going to a restaurant like KFC as normal, no big deal, and actually low-cost compared to many other options.

In other countries, such as South Africa, that is not the case for many people. Going to KFC in South Africa for most people is a treat. How do we get these people to choose KFC over the competition?


Offer amazing value to attract the entire family! We continually see large spikes on “pay day” in South Africa.

Every two weeks we see a substantial spike in sales. Once we started offering a “better” toy with the kid’s meal, those spikes doubled!